(Wydział Prawa i Administracji UAM, 2004) Rudawska, Iga
The Polish health care system is going through great changes that stimulate the
re-orientation of patient-service organization relationship. The paper argues that relationship
marketing concept is the proper one as far as health care organizations are concerned. The
principal arguments for this standpoint are as follows: lead of mutual satisfaction, huge
intensity of interactions, existence of exit barriers and growing role of non-monetary price.