Browsing by Author "Rychlewski, Marcin"

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    Interpretacja i konsumpcja
    (Wydawnictwo Naukowe UAM, 2011) Rychlewski, Marcin
    The author discusses some theoretical problems associated with the description of the modern book market. In particular, he is interested in the release notes and book covers in the context of the literary categories of interpretation and reception. He postulates that the marketing practices of publishers should be called a “manipulative interpretation”, insofar as the information about books and book covers fulfills a double function: that of advertising and affecting the reception of the text. Referring to the two types of interpretation, “exegesis” and “usage”, he believes that the discussed phenomena fall between these two extremes. Both the release notes and book covers are the domain of a limited “usage”, the accuracy of which verifies the market.
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    Kto jest „autorem" The Dark Side Of The Moon? O nadawcy rockowym
    (Wydawnictwo Naukowe UAM, 2004) Rychlewski, Marcin
    The essay deals with the status of the sender in rock music. The rock music sender is invariably a collective entity (the musicians, the producer, the lyricist, the cover sleeve designer). A work of art in rock music (a song, an album) is always the sum total of various creative personalities as well as the end result of numerous compromises. In effect, it is often difficult to pinpoint a single intention behind a given message, which is why interpretations of such a message should disregard any commentary from the artists in question. The author draws an analogy between the rock music sender and the subject of literary creativity. Another characteristic of the rock music sender consists in their being both the "author" and the "performer" of the works within their repertoire (inasmuch as rock music cancels the oppositon: score/performance).
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    Pasmo estetyczne, teoria recepcji i socjologia czytelnictwa
    (Wydawnictwo Naukowe UAM w Poznaniu, 2010) Rychlewski, Marcin
    The aesthetic band – in contrast to the bandwidth, i.e. the distribution channel – is a socially and historically conditioned cluster of aesthetic expectations presented by readers-buyers, represented by their majority, which in the egalitarian, post-modern, and free market society, determines the shape of the publishing market and the circuits it consists of. The author believes that the aesthetic band should be analyzed in the context of both individual and collective expectations of the reading audience in relation to the book content and its subject-matter, as well as in relation to the literary and non-literary production. In the last part of the paper, the author puts forward a proposition that the aesthetic band might be considered as a tool of ideology.