Studia Romanica Posnaniensia, 2012, vol. 39, nr 4

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https://repozytorium.amu.edu.pl/handle/10593/3469

Studia Romanica Posnaniensia, 2012, vol. 39, nr 4. Interfaces de la syntaxe et de la sémantique lexicale. Synchronie & diachronie (red. nauk. Agnieszka Kaliska & Józef Sypnicki).

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Browsing Studia Romanica Posnaniensia, 2012, vol. 39, nr 4 by Subject "discourse analysis"

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    Les discours de l’identité féminine dans les publicités automobiles
    (Wydawnictwo Naukowe UAM, 2012-12-30) López Díaz, Montserrat; Kacprzak, Alicja
    The article analyzes the way in which the modern car-advertisement defines the identity of women as potential purchasers – to whom it is designed to get through. The research includes language and iconic instruments by which this type of advertisement aims to create a feminized market of products formerly recognized as traditionally masculine. The identification of the addressee of each publicity material might be subsumed under a set of stereotypes, thus enabling advertisers to get across their message using the code of addressee’s own values. The present paper concentrates on the linguistic specifity of the ads for high-tech goods (automobiles) targeting the feminine public and eventually points out their high degree of markedness according to the sex of addressees. Discourse analysis and a closer look at linguistic means appearing in French, Spanish and Polish automotive commercials both reveals a stereotyped woman’s image and shows how they happen to perpetutate it.
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    L’autocentrage ou l’évolution dans la structure énonciative du discours politique
    (Wydawnictwo Naukowe UAM, 2012-12-30) Jereczek-Lipińska, Joanna
    This study is based upon discursive and logometric analysis of the political speeches delivered by the candidates during the campaign and pre-campaign phases of the 2012 presidential elections in France, taking into account the results of previous studies related to the 2007 presidential elections. The present paper aims at tracing the different representations of the speaker within his own speeches and at analyzing the way he verbalizes himself in his campaign by observing the use, the distribution, the role and the possible impact of “I” and of the other personal pronouns within the frame of political communication. The analysis of statistical data tends to emphasize syntactic as well as morphological, stylistic, lexical, and gramatical distinctive features of the speeches delivered by the candidates to the presidential elections, especially in relation with the new possibilities conveyed by internet.