Strategiczne aspekty zarządzania jakością oraz innowacji produktowej w przedsiębiorstwie
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Date
1997
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Publisher
Wydział Prawa i Administracji UAM
Title alternative
Strategic espects of quality management and product innovation
Abstract
Quality management and innovation are two important aspects of the company strategic
posture. They are fundamental elements of the firm strategic identity. Companies tend to use the
same organizational platform for quality and innovation processes execution. Organizational platform
is a system within which various, focused and specialized, primary and supportive functions
of the company are performed. Quality and innovation processes dovetail and reinforce each other
within the company value chain. Effective innovation and quality result in strategic uniqueness of
the company's assets and/or competences. Hence, if the enterprise can maintain an effective organizational
platform, it will be able to create a sustainable competitive advantage. One of basic
functions of the organizational platform is to ensure that added value is being created and shared
between the company and its stakesholders. In order to be effective in this area the firm must be
effective in increasing its ability to accumulate, retain, and release strategic assets and core competences
contingently to strategic situation on the market.
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Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 59, 1997, z. 3, s. 125-140.