Formułowanie strategii eksportowej przedsiębiorstwa
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Date
1989
Authors
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Journal Title
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Publisher
Wydział Prawa i Administracji UAM
Title alternative
Principles of export strategy of an enterprise
Abstract
The article attempts to state the principles of formulating export strategy of
an enterprise by its management. Formulating export strategy consists in making
choices on the basis of a diagnosis of a strategic problem. The choices are concerned
with: 1) a domain of export activity — what will the scope of export activity be?
2) a product — market portfolio — what products/services and for what markets
will the enterprise export?
3) a programme of activity on target markets — in what way will the enterprise
operate in selected markets?
Further choices within the process of formulating export strategy are characterized
by: 1) a gradual narrowing of objective scope and time limit of choice;
2) shifts in importance and form of criteria of choice — from general premises
of adequacy to precisely defined criteria of efficiency.
Each phase of choice comprises a set of steps preparing a decision and a process
of taking a decision. A passage to further phases of choice is conditioned upon
the outcome of a diagnosis of a strategic problem. This procedure is of iterative
character — it is possible to return to a stage of diagnosis from a final step of
any phase.
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Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
Keywords
Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny 51, 1989, z. 2, s. 179-189.