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Title: Formułowanie strategii eksportowej przedsiębiorstwa
Other Titles: Principles of export strategy of an enterprise
Authors: Otta, Wiesław J.
Issue Date: 1989
Publisher: Wydział Prawa i Administracji UAM
Citation: Ruch Prawniczy, Ekonomiczny i Socjologiczny 51, 1989, z. 2, s. 179-189.
Abstract: The article attempts to state the principles of formulating export strategy of an enterprise by its management. Formulating export strategy consists in making choices on the basis of a diagnosis of a strategic problem. The choices are concerned with: 1) a domain of export activity — what will the scope of export activity be? 2) a product — market portfolio — what products/services and for what markets will the enterprise export? 3) a programme of activity on target markets — in what way will the enterprise operate in selected markets? Further choices within the process of formulating export strategy are characterized by: 1) a gradual narrowing of objective scope and time limit of choice; 2) shifts in importance and form of criteria of choice — from general premises of adequacy to precisely defined criteria of efficiency. Each phase of choice comprises a set of steps preparing a decision and a process of taking a decision. A passage to further phases of choice is conditioned upon the outcome of a diagnosis of a strategic problem. This procedure is of iterative character — it is possible to return to a stage of diagnosis from a final step of any phase.
Sponsorship: Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
ISSN: 0035-9629
Appears in Collections:Ruch Prawniczy, Ekonomiczny i Socjologiczny, 1989, nr 2

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