Orientacja prorynkowa w zarządzaniu przedsiębiorstwami
Loading...
Date
1990
Authors
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
Title alternative
Pro-market orientation in managing the enterprises
Abstract
In order to achieve a high level of economic development it is necessary to
work out a pro-market orientation comprising the processes of producing goods
for domestic and foreign markets. Then, pro-market orientation is the main determinant
of methods to be applied in managing the enterprise and the basis for
shaping the regulative processes in the economy. The said orientation brings about
certain consequences, both for the development of stock structures as well as for
the speed of achieving the economic balance. Of special significance for the latter
process is the capacity of the production to adjust to the needs of specific customers,
its capacity to retain a high technological level and its capacity to take into
account elementary requirements with respect to marketing procedures on given
markets.
Strengthening pro-market orientation contributes to a greater autonomy of
economic activity in an enterprise, creates the possibilities to integrate consumption
and production goods markets, concretizes market functions of an enterprise and
supplements them with quantitative and qualitative relations. It also evokes and
shapes competition mechanisms, sets high standards for the organizational structure
of an enterprise, and forces the management to change their qualifications
and attitudes.
The article describes all the above changes and points to a new situation
with respect to managing the enterprises in the light of changes in local relations
and conditions and in the light of modifications in market functions of enterprises
Description
Sponsor
Keywords
Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 52, 1990, z. 1, s. 127-142