Interpretacja i konsumpcja
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Date
2011
Authors
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Publisher
Wydawnictwo Naukowe UAM
Title alternative
Interpretation and consumption
Abstract
The author discusses some theoretical problems associated with the description of the modern
book market. In particular, he is interested in the release notes and book covers in the context of
the literary categories of interpretation and reception. He postulates that the marketing practices of
publishers should be called a “manipulative interpretation”, insofar as the information about
books and book covers fulfills a double function: that of advertising and affecting the reception of
the text. Referring to the two types of interpretation, “exegesis” and “usage”, he believes that the
discussed phenomena fall between these two extremes. Both the release notes and book covers
are the domain of a limited “usage”, the accuracy of which verifies the market.
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Citation
Przestrzenie Teorii, nr 15, 2011, s. 229-241
ISBN
ISBN 978-83-232-2293-4