Informacja i badania marketingowe jako podstawa podejmowania decyzji
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Date
1980
Authors
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Editor
Journal Title
Journal ISSN
Volume Title
Publisher
WydziaĆ Prawa i Administracji UAM
Title alternative
Marketing Information and Research as a Basis of Decision Taking
Abstract
Basic aims and characteristic features of marketing information necessary for decision making. Diagnosis and prognosis of marketing researches in Poland. In particular different variants of areas of application and techniques of marketing research adequate for: different assumptions concerning evironmental variables, time factor (short and long run) and level of management on which the decisions are made were underlined. As a result pragmatic conclusions pertaining to necessary changes in the planning and management system were formulated. Different sources and means of communication were characterized. That analisis gave the posibility to determine the role of which types of information
would increase or decrease in the future.
Description
Sponsor
Digitalizacja i deponowanie archiwalnych zeszytĂłw RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny 42, 1980, z. 3, s. 229-245