Relacjonowanie wyborów samorządowych w prasie regionalnej w 2010 roku. Komunikat z badań
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Date
2012
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Coverage of the elections in the regional media in Poland in 2010. A report from the study
Abstract
The paper presents the methodology and partial results of an empirical study on
the professionalization and mediatization of the local government election campaign
from the perspective of its coverage by the regional press. The study was conducted
by a research team from four academic centers in Poland, under a research project
entitled
The elections to local governments in regional media. Regional dailies and
television election programs as platforms of political communication. One of the
aims of the project was to analyze how election campaigns were covered by local
press at the time of the local government election campaign in Poland in 2010.
Quantitative and qualitative methods of analysis were applied to the content of press
releases concerning the elections collected over the last two weeks of the election
campaign, prior to the elections of 21st November 2010, in the regional issues of the
printed versions of “Gazeta Wyborcza” and regional variations of the “Polska The
Times”, published in four regional capitals – Katowice, Kraków, Poznañ and Warsaw. In the case of newspapers, an examined entity was a press release on the elections.
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Citation
Środkowoeuropejskie Studia Polityczne, 2012, nr 3, s. 233-248.