Wielkie imprezy sportowe w służbie budowania wizerunku państw. Przykład grupy BRIC
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Date
2012
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Abstract
the article shows a role of Big sporting events as a tool of advancement
and development of a state, taking Brasil, Russia, India and China into
account. The mechanisms of creating the state image are discussed.
Moreover, some examples of using sport by BRIC group countries are
underlined. Finally, the process of commercialisation and its influence
on Olympic Games values are depicted.
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Keywords
sport, polityka, BRIC
Citation
J. Jakubowski, Wielkie imprezy sportowe w służbie budowania wizerunku państw. Przykład grupy BRIC, „Refleksje” 2012, nr specjalny.