Please use this identifier to cite or link to this item: https://hdl.handle.net/10593/25652
Title: Wielkie imprezy sportowe w służbie budowania wizerunku państw. Przykład grupy BRIC
Authors: Jakubowski, Jakub
Keywords: sport
polityka
BRIC
Issue Date: 2012
Citation: J. Jakubowski, Wielkie imprezy sportowe w służbie budowania wizerunku państw. Przykład grupy BRIC, „Refleksje” 2012, nr specjalny.
Abstract: the article shows a role of Big sporting events as a tool of advancement and development of a state, taking Brasil, Russia, India and China into account. The mechanisms of creating the state image are discussed. Moreover, some examples of using sport by BRIC group countries are underlined. Finally, the process of commercialisation and its influence on Olympic Games values are depicted.
URI: http://hdl.handle.net/10593/25652
Appears in Collections:Artykuły naukowe (WNPiDZ)

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