Please use this identifier to cite or link to this item: https://hdl.handle.net/10593/3923
Full metadata record
DC FieldValueLanguage
dc.contributor.authorDunajska, Maria-
dc.date.accessioned2012-11-24T13:50:45Z-
dc.date.available2012-11-24T13:50:45Z-
dc.date.issued2003-
dc.identifier.citationFolia Scandinavica Posnaniensia, vol. 7, 2003, pp. 213-230.pl_PL
dc.identifier.isbn83-232-1679-7-
dc.identifier.issn1230-4786-
dc.identifier.urihttp://hdl.handle.net/10593/3923-
dc.description.abstractThe Swedish newspaper market has been traditionally very strong both in terms of circulation and advertising revenues. Thus, the country has always been placed close to tbe top in newspaper consumption in Europę. The following article is an attempt to give an overview of the newspaper market in toda/s Sweden, with its traditional division and major features. Special emphasis is laid on those phenomena which contributed to Sweden's uniąue position on the European market, namely the fact that newspaper circulation is generally very high, newspapers are mainly locally or regionally based, there is a high level of readership, and, what is worth noting, papers are read among all social groups. Moreover, most of the moming newspapers are sold by subscription and offer early moming borne delivery, which seems to be remarkably effective. The closing part of the article deals with the economic market, focusing mostly on the advertising revenues as well as concentration of the newspaper market.pl_PL
dc.language.isootherpl_PL
dc.publisherWydawnictwo Naukowe UAMpl_PL
dc.titleDen svenska dagpressens särskilda ställning är inte tillfäldigheternas spel… Dagstidningsmarknaden i dagens Sverigepl_PL
dc.typeArtykułpl_PL
Appears in Collections:Artykuły naukowe (WN)
Folia Scandinavica Posnaniensia, 2003, nr 7

Files in This Item:
File Description SizeFormat 
14_Maria_DUNAJSKA_Den_svenska_dagpressens_212-230.PDF808.05 kBAdobe PDFView/Open
Show simple item record



Items in AMUR are protected by copyright, with all rights reserved, unless otherwise indicated.