Den svenska dagpressens särskilda ställning är inte tillfäldigheternas spel… Dagstidningsmarknaden i dagens Sverige
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Date
2003
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Wydawnictwo Naukowe UAM
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Abstract
The Swedish newspaper market has been traditionally
very strong both in terms of circulation and advertising revenues.
Thus, the country has always been placed close to tbe top in
newspaper consumption in Europę. The following article is an attempt
to give an overview of the newspaper market in toda/s Sweden,
with its traditional division and major features. Special emphasis
is laid on those phenomena which contributed to Sweden's
uniąue position on the European market, namely the fact that
newspaper circulation is generally very high, newspapers are mainly
locally or regionally based, there is a high level of readership, and,
what is worth noting, papers are read among all social groups. Moreover,
most of the moming newspapers are sold by subscription and
offer early moming borne delivery, which seems to be remarkably effective.
The closing part of the article deals with the economic market,
focusing mostly on the advertising revenues as well as concentration
of the newspaper market.
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Citation
Folia Scandinavica Posnaniensia, vol. 7, 2003, pp. 213-230.
ISBN
83-232-1679-7