Please use this identifier to cite or link to this item: https://hdl.handle.net/10593/5474
Title: MARKA PRODUKTU I JEJ WIZERUNEK - POJĘCIA JEDNOZNACZNE
Other Titles: BRAND AND ITS IMAGE - SYNONYMOUS NOTIONS
Authors: Klama, Monika
Issue Date: 1998
Publisher: Wydział Prawa i Administracji UAM
Citation: Ruch Prawniczy, Ekonomiczny i Socjologiczny 60, 1998, z. 3-4, s. 235-242
Abstract: This article focuses on discrepancies in brand and brand image definitions. A new definition of brand and a new non-qualifying approach to brand are proposed. Relations between brand image and factors affecting brand position are discussed. The Author also indicates that there is a certain degree of synonymity between the notion of brand and brand image.
URI: http://hdl.handle.net/10593/5474
ISSN: 0035-9629
Appears in Collections:Ruch Prawniczy, Ekonomiczny i Socjologiczny, 1998, nr 3-4

Files in This Item:
File Description SizeFormat 
16_Monika_Klama_Marka produktu i jej wizerunek_235-242.pdf224.31 kBAdobe PDFView/Open
Show full item record



Items in AMUR are protected by copyright, with all rights reserved, unless otherwise indicated.