MARKA PRODUKTU I JEJ WIZERUNEK - POJĘCIA JEDNOZNACZNE
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Date
1998
Authors
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Wydział Prawa i Administracji UAM
Title alternative
BRAND AND ITS IMAGE - SYNONYMOUS NOTIONS
Abstract
This article focuses on discrepancies in brand and brand image definitions. A new definition
of brand and a new non-qualifying approach to brand are proposed. Relations between brand
image and factors affecting brand position are discussed.
The Author also indicates that there is a certain degree of synonymity between the notion of
brand and brand image.
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny 60, 1998, z. 3-4, s. 235-242