ZWROT STRATEGICZNY I OPERACYJNY PRZEDSIĘBIORSTW - PRZEGLĄD TEORII
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Date
1998
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Wydział Prawa i Administracji UAM
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STRATEGIC AND OPERATIONAL SHIFT IN BUSINESS: A SURVEY OF THEORIES
Abstract
The article gives a survey of economy and management theories from the point of view of
a lack in adapting abilities of enterprises. First of all, this problem does manifest itself in: lack of
compatibility between particular parts of an enterprise, faulty or tardy recognition of exigences
that surround a given business subject in its operations, or - finally - in inadequate or ineffective
activity aimed at correction of misfunctionning.
The cause o f such troubles looks differently in view o f various theories. For instance, a disparity
in access to information is being stressed (conf.: F. H. Knight’s profit theory): it can be a source
of a rise or of a crash of an enterprise. Lack of adaptability can also be a result of bad allocation of
own transactions of an enterprise (theory of transactions costs), of internal interests conflict (behavioural
theories), or - of structural inertion of a given subject (theories of populations’ ecology).
The expected answer to such an inadaptability should be a shift operated in activity of the
enterprise. Depending on the kind o f problem experienced by the organisation, its repair programme
can be a form of operational or strategic shift. Post-socialistic enterprises do experience quite
particular kind of inadaptability. Thoroughly changed real conditions make many of them forced
to operate a shift of compound character where a need exist to make their domain more attractive
and, in the same time, to render the potential used in a more flexible and effective way. As far as
effective operating of changes in an enterprise, not only post-socialistic one, is concerned — the
ways of managing a shift as shown in the article can be helpful, as well as theories of crisis
management and, finally, instructions given by researchers from the “excellence literature” trend.
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Ruch Prawniczy, Ekonomiczny i Socjologiczny 60, 1998, z. 3-4, s. 299-313