Vocabulario y estereotipos publicitarios en los anuncios de la prensa española actual
Loading...
Date
2000
Authors
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydawnictwo Naukowe UAM
Title alternative
Vocabulary and advertising stereotypes in the Spanish press advertisements
Abstract
The author of this article analyses the functioning of stereotypes in Spanish press advertisements, payingspecial
attention to the role which they play in this kind of texts. What is meant mainly is to show how
advertisements try to modiify the consumer’s behaviour and to impose on him a new set of values which
is in the interest of producers.
Description
Sponsor
Keywords
Citation
Studia Romanica Posnaniensia, 2000, vol. 25/26, pp. 135-144
ISBN
83-232-1270-8