Błażek, Agnieszka2018-08-272018-08-272013Language, Culture and Tourism: Reflections on Europeanization and Identity in Post-socialist Countries, ed. Sujoldžić, Anita, Zagreb: Institut za antropologiju – Hrvatsko antropološko društvo, pp. 129-148.978-953-7467-05-0http://hdl.handle.net/10593/23674European policy makers’ emphasis on the need to promote multilingualism and pluralingualism is often seen as “vital to harmonious engagement between peoples and languages”. Cultural tourism and cultural industry are seen as activities (and economies) which have the capacity to promote this engagement and intercultural communication. However, this promotion is not a ‘neutral’ activity. This paper examines the processes of Europeanization of cultural tourism in Europe with focus on the Polish cities Gdansk and Poznan. It focuses these cities’ ways of responding to the contemporary European issues on interculturalismenginfo:eu-repo/semantics/openAccessEuropeanizationCultural IdentityLanguage IdentityLanguage BrandingRozdział z książki