Melosik, Zbyszko2014-02-242014-02-242013Studia Edukacyjne, nr 26, 2013, s. 99-117978-83-232-2658-11233-6688http://hdl.handle.net/10593/10101The article is aimed at analysing the social role of Facebook in contemporary society, especially among young generation. Various contexts of this problem are considered against the background of image construction and self-presentation concept. Also, some social issues of Facebook use are taken into account.plFacebooknarcissismimageself-presentationhappinesshiperrealityArtykuł