Gołembski, Grzegorz2013-07-172013-07-171999Ruch Prawniczy, Ekonomiczny i Socjologiczny 61, 1999, z. 3-4, s. 221-231.0035-9629http://hdl.handle.net/10593/6930The aim o f the article is to get a lecturer acquainted with selected new concepts of developing tourism - the result of which is growing necessity to ameliorate the quality itself of tourist product. In this respect a concept of integrated quality management in tourist regions was discussed in the article. Particular importance of a leadership and of determinating o f tourism development strategy in a given region have been stressed. Further - premises of applying such an integrated quality management under present Polish conditions were discussed and, on this occasion, some defaults of this system have been presented.plArtykuł