Chrobak, Katarzyna2018-01-312018-01-312015Bohemistyka, 2015, nr 3, s. 269-2861642–9893http://hdl.handle.net/10593/21451The purpose of this article is (taking into account the historical aspect, the latest reading research in Poland and the Czech Republic as well as the analysis of the current publishing offer) to illustrate the changes occurring in reading preferences. An attempt to define and analyse the role of contemporary literature of guides, which, especially within the last few years, has dominated both the Czech and Polish literary market, will be discussed here in terms of the social aspect, taking into account the preferences of readers, their perception capabilities and the thematic requirements of the recipient for a specific literature. The historical background of literature of guides in Poland and the Czech Republic aims to show both the continuity of this specific branch of literature over several centuries, as well as a number of changes including conditioned, among others, by fashion, changing the way of life and the expectations of readers, or finally the marketing strategy. The axiological aspect, however, will reveal a wide range of standards and criteria for the evaluation of guides’ literature, among which will be the sender, recipient, subject and language.polinfo:eu-repo/semantics/openAccessCzech literaturepopular literaturespecialist literatureguideaxiologyArtykuł