Sopalski, Paweł2012-11-192012-11-192011Refleksje, nr 4, jesień-zima 2011, s. 125-131.2081-8270http://hdl.handle.net/10593/3841Television has become one of the most significant means of communication during last 50 years. During political campaigns politicians use a wide range of techniques in order to gain their voters’ support. Debates before elections, polls, announcements on TV are the most common means used by parties. Development of technology caused the increase of politicians presence not only in the news but also in the shows.pltelewizjakampaniamarketing politycznykomunikacjaArtykuł