Hentze, JoachimLindert, Klaus2013-07-172013-07-171999Ruch Prawniczy, Ekonomiczny i Socjologiczny 61, 1999, z. 3-4, s. 147-169.0035-9629http://hdl.handle.net/10593/6936Market competition and demand behaviour of customers do customers do require from the employees not only to constantly deepen their skulls but also to be in some steady readiness to modify their operating patterns. The service strategy which could be able to lead to direct stimuli costs and to indirect „system stimuli costs” must be shaped in such a way that a service value as recognised by a client should be bigger than costs increase, so - that this value could fully cover direct costs of a product. Some valuable hints in this respect are being furnished by the psychology of motivation. And so, apart from the stimuli that do increase readiness for producing services, there are crucial stimuli of capital importance for increasing the potential of a given service itself. It is noteworthy that attention must be paid to possibly elastic shaping o f the stimuli system.plArtykuł