Drozdowicz, Jarema2017-08-292017-08-292017Journal of Gender and Power Vol. 7, No. 1, 2017, pp. 89-982391-8187http://hdl.handle.net/10593/19221The extensive use of mobile phones is today a constant part of our daily routines. This social habit had afected also the spehere of emotion, sexuality and the ways people show affection or discontent towards the others. This paper aims at the main characteristics of the relatively new phenomenon of online dating and dating applications in the cintext of the mobile industry’s rise in contemporary economies. The process of a growing number of devices and applications sold worldwide cannot be disregarded in a sociological sense as it clearly affects other areas of public and private lives of individuals. The issue of online security is here also brought into attention. The main thesis of this paper is however based on the notion of the mobile industry as a main factor in changing the technological side of social relations in the todays reality, but on the other hand a certain historical evidence is being highlighted that shows a continuity on a more personal level of the way people deal with love in general.enginfo:eu-repo/semantics/openAccessTindermobile industrymobile phonedating applicationsappstechnologyArtykuł