Hendrykowski, Marek2013-07-222013-07-221996Neodidagmata, nr 22, 1994/1995, pp. 57-63.978-83-232-2332-00077-653Xhttp://hdl.handle.net/10593/7210The following article takes up a reflection over the evolutionary processes taking place in the contemporary world of film, under the influence of developing modern technetronic media. Analyzing the above issue, the author assumes that new technological problems, as well as informational, communication, aesthetic, social, and others, which we are presently facing, and which existed before, however, in a different form and scale, and at different times. In the past the film was discovering its own creative potentialities, which made it different from other form of arts. Nowadays, the on-screen performance of the technetronic era again discovers and develops a wide range of creative abilities, specific means of expression in the system of signs, called the cinematic language.plFilmŚrodek przekazuJęzyk filmuKomunikacja społecznaRzeczywistość wirtualnaEkspansja technotronicznaCinematic languageMediumSocial communicationVirtual realityTechnotronic expansionNeodidagmataArtykuł