Konieczna-Woźniak, Renata2013-01-312013-01-312012Studia Edukacyjne, nr 21, 2012, s. 249-262978-83-232-2485-31233-6688http://hdl.handle.net/10593/4288The paper concerns a problem of living through the ageing period and an issue of the old age in the world promoting youth. Juvenilization of life threatens with a discrimination and exclusion of older people. This phenomenon generates the need for elderly people to adapt to diverse aspects of modern world, for example: changes in the job market, consumption, in the media etc. The cult of youth also leads to exposing one’s corporality and creating a “somatic society”. Nevertheless, the present day creates, except for a number of social position risks for an elderly person, the chances for their whole-life development. Older people are getting more and more involved in social life, they learn, travel, decide about consumer behavior, an increasing number of them chooses active lifestyles.pladaptation to old agejuvenilization of lifesomatic societydiscrimination due to the age