Hejwosz-Gromkowska, Daria2016-03-312016-03-312013Kultura-Społeczeństwo-Edukacja Nr 2/2013, s.83-101978-83-232-2708-32300-0422http://hdl.handle.net/10593/14525The paper presents contemporary discussion about consumerism in academia. Commercialization of higher education is widely discussed among scholars. Some of them condemn the commodi cation of higher education as well as the neoliberal approach. The others perceive the market orientation in HE as the necessity and the next step in this area development. The orientation on students as a customer is widely discussed in the literature. The author of this paper reconstructs and analyses selected problems of commercialization and consumerism in academia, including the relationship between the tutor and the student replaced by the producer- consumer relationship, grades in ation, student satisfaction and infantilization of education. Moreover, the author of the paper makes attempt to analyze di erent approaches towards consumerism in academia and presents a contrasting orientation towards problem in question.polinfo:eu-repo/semantics/openAccesshigher educationuniversityconsumerismstudent-consumertransformation of HEArtykuł