Melosik, Zbyszko2013-07-222013-07-221996Neodidagmata, nr 22, 1994/1995, pp. 43-56.978-83-232-2332-00077-653Xhttp://hdl.handle.net/10593/7208The article is aimed at reconstructing a way of thinking about contemporary America, which is focused on hiperreality. Also, the educational implications and contexts of simulacrum culture are analysed. The first part of the article describes the growing mass media role in producing reality. Jean Baudrillard's theory of hiperreality is presented here. Also some typical examples of its relevance are shown. The second part includes consideration of limits and possibilities which are faced by pedagogy and education in the simulacrum culture. The discourse of poststructuralism is used as a theoretical background of analysis. At the end, John Fiske's proposal of perceiving mass media as a field of "semiotic democracy" is described and its pedagogical relevance is assessed.plKultura upozorowanaHiperrzeczywistośćedukacjaMediaAmerykaSimulacrum cultureHiperrealityeducationNeodidagmataArtykuł