Wawrzonek, Anna2013-11-272013-11-272013Studia Edukacyjne, nr 25, 2013, s. 195-207978-83-232-2610-91233-6688http://hdl.handle.net/10593/8623The main issue of this article is to present the refl ections concerning the directions and the dynamics of the labor market transformation in rural areas. The article also presents the supporting and motivating activities which are aimed to keep village inhabitants vocationally and professionally active. The article moreover outlines the changing image of Polish rural areas and the social perception and attitude to those changes. The author of this presentation pays particular attention to the employment policy towards rural areas, including the activities which are directed to create non-farms jobs. This is to be achieved by educational and advisory support and promotion of the idea of lifelong learning.plemployment policynon-farms joblifelong learningvocationally and professionallyArtykuł