Pawelke, GünterHeinicke, Karl2017-12-232017-12-231978Ruch Prawniczy, Ekonomiczny i Socjologiczny 40, 1978, z. 4, s. 223-2330035-9629http://hdl.handle.net/10593/20925The authors take up an attempt to determine goals which should be fulfilled by a comprehensive, deepened purchase analysis in a socialist enterprise. Results of the analysis can be used as premisses of planning and — broadly understood — commercial policy carried on by an enterprise management. The starting point in purchase planning is the populations demand which should constantly find reflection in production. Simultaneously, due to decisions in such spheres like choice of merchandise flow, determination of amount and assortment structure of commodities, delivery terms, kinds of transport and packaging, one should aim at intensification of commercial activities. The purchase analysis in a commercial enterprise — according to the authors concept — should consist of three sectoral analyses (analysis of a merchandise purchase plan, analysis of connections in the sphere of co-operation and merchandise deliveries, and analysis of evaluation of merchandise purchasing in an enterprise) and of a cross-sectional analysis. Among sectoral analyses the authors distinguish so called research problems, solution of which enables comprehensive accomplishment of the merchandise purchase analysis. Its results can create a basis of proper operative decisions undertaken by an enterprise management as well as for determination of a long-term commercial policy.polinfo:eu-repo/semantics/openAccessArtykuł