Klama, Monika2013-03-182013-03-181998Ruch Prawniczy, Ekonomiczny i Socjologiczny 60, 1998, z. 3-4, s. 235-2420035-9629http://hdl.handle.net/10593/5474This article focuses on discrepancies in brand and brand image definitions. A new definition of brand and a new non-qualifying approach to brand are proposed. Relations between brand image and factors affecting brand position are discussed. The Author also indicates that there is a certain degree of synonymity between the notion of brand and brand image.plArtykuł