Deszczyński, Bartosz2013-03-172013-03-172007Ruch Prawniczy, Ekonomiczny i Socjologiczny 69, 2007, z. 2, s. 165-181.0035-9629http://hdl.handle.net/10593/5377The article describes general foundations of Customer Relationship Management (CRM). The author focuses on the role of sales force in successful implementation of CRM strategy as well as on factors influencing their commitment, such as: proper training, financial incentive schemes, corporate atmosphere and what author describes as marginal level of commitment.plArtykuł