Innowacje produktu jako źródło przewagi konkurencyjnej przedsiębiorstwa
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Date
1994
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Publisher
Wydział Prawa i Administracji UAM
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Product innovation as source of a corporations competitive advantage
Abstract
Corporations' subsistence and growth depends on their capacity to adapt to new operating
conditions. Innovations are therefore a response to changes in demand resulting from demographic
changes, although experience indicates that introduction of new products to the market may
be costly and risky. Endeavours aimed at flooding the market with novelties may also result in
creating products with insignificant modifications merely with the objective of generating rapid
profits. While considering the sources of the competitive advantage achieved by companies involved in product innovations, the author attempts at answering the questions whether it is more beneficial
to act rapidly or more slowly and judiciously, and what products are now most profitable for
manufacturers.
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Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 56, 1994, z. 2, s. 25-36