GLOBALIZACJA A POTENCJAŁ I POZYCJA KONKURENCYJNA PRZEDSIĘBIORSTWA
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Date
2004
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Wydział Prawa i Administracji UAM
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GLOBALIZATION IN THE FACE OF A COMPANY’S POTENTIAL AND COMPETITIVE POSITION
Abstract
A comprehensive, analytical diagram showing the influence of globalization processes on
the company’s competitive potential and position indicates how important it is to have an
adequate diagnosis of globalization’s force and impact for a successful corporate strategy.
Empirical research conducted in Wielkopolska, Poland shows the benefits
of the application of the proposed method. The research looked into the substantial
discrepancy between relatively high values of the current competitive position of a company
(shareholders’ satisfaction) and weak competitive potential (relative adequacy of the
company’s own resources and competence). The discrepancy indicates the extent of danger
connected with international competition and the increase of shareholders’ expectations.
The proposed concept and measurement tools comprise an attempt at establishing
terminological consensus on micro-economic aspects of globalization processes and drawing
some general rules and directions for further research.
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny 66, 2004, z. 2, s. 163-182.