Przegląd Politologiczny, 2013, nr 3

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Some Aspects of Political Public relations Strategy based on the Example of Polish extra-Parliamentary Left-Wing Parties. The First Decade of the 21st Century
(Wydział Nauk Politycznych i Dziennikarstwa UAM, 2013) Walecka-Rynduch, Agnieszka
The study of political parties’ political public relations strategies in terms of image building is an interesting and important topic. The aim of the article is a reflection on the place and role of non-parliamentary parties of the Polish left-wing scene. These groups are similar in their organizational structure, platforms (often strikingly similar to the mainstream parties or other peripheral leftist groups), financial situation (no secured budget, which is a significant obstacle in financing of election campaigns and maintaining proper structures).