Browsing by Author "Diaz, Olga"

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    Didactique littéraire
    (Wydawcnictwo Naukowe UAM, 1990) Diaz, Olga
    Language and literature have always shown a fundamental unity in what we could call the art of writing. Formally, the establishment of any literary praxis should therefore lead towards an improvement in the construction of language. In fact, we cannot separate linguistic valorisation from the cultural process in reading and writing which are characterised by cognition and creativity. And that is why we are talking at the same time about the study of texts and the study of writing.
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    Partir du bon pneu”: l’expression idiomatique ä travers l’expression publicitaire
    (Wydawcnictwo Naukowe UAM, 1986) Diaz, Olga
    An important linguistic function of expressions and idiomatic phrases i3 their intentionality, therefore the function which precedes the act of expression. Inten-tionality of idioms is used by sales, political publicity, which in order to increase the emotional value of idioms modifies them, transforms and deforms them. The watchword of publicity presents two difficulties for the learners of foreign language.