Browsing by Author "Ishchenko, Ihor"
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Item Identification as an Indicator of Social Entropy Under Globalization: Ukrainian Realities and International Context(Wydawnictwo Naukowe Wydziału Nauk Politycznych i Dziennikarstwa Uniwersytetu im. Adama Mickiewicza w Poznaniu, 2021) Ishchenko, Ihor; Bashkeieva, Olena; Zinukova, NataliiaThe purpose of the article is to show modern trends in identification in the context of globalization and the specific conditions of political and economic systems, to indicate ways of influencing their formation, to change the value paradigm of identification associated with harmonious human relations. А hypothesis is that modern identification in Ukraine does not correspond to the liberal-democratic tradition and will continue to generate conflict. The existing identification structure should be used to reorient individuals and groups to effective communication within organizations, which will contribute to the political stability and security of the state. The following approaches and research methods have been used as tools to achieve this purpose: synergetic method; the reflective method; the dialectical method; a comparative method; structural-systemic method; synthesis method. The article covers the following issues: Analysis of identification models; Features of the identification mechanism in post-soviet realities; Modern synergetic model of identification in Ukraine; Peculiarities of culture formation in the conditions of digital and socio-cultural globalization; A new approach to identification as a factor of political stability and security. The authors made the following conclusions: The “ethnic model” of identification turns into a strange attractor, resulting in the Ruelle-Takens scenario. According to the theory of synergetics, this scenario became possible after three bifurcations in the political and economic system of Ukraine over the past 29 years. The “turquoise paradigm” elements should be taken as a basis for model of national identity.Item Positioning and Rebranding as a State Security Tools in Global Space(Wydawnictwo Naukowe Wydziału Nauk Politycznych i Dziennikarstwa UAM, 2021) Ishchenko, Ihor; Bashkeieva, OlenaThe purpose of this article is to explore positioning and rebranding as tools for state security in global space, using the methodology of constructivism in international relations. The author hypothesizes that positioning the country as safe will be attractive only if there is a unifying factor based on the principles of consocial democracy. To achieve this purpose, the authors used several scientific approaches and methods: constructivism as a scientific paradigm; dialectical method; content analysis, and comparison. The article covers the following issues: Positioning and rebranding in modern conditions; Level of branding effectiveness in Ukraine; National identity as the basis for rebranding and state security; Rebranding states in the face of new challenges and threats. The essence of the conclusions is as follows: States will choose a partner for economic cooperation under difficult conditions in terms of political risks, benefits, and costs. This trend is about renewed positioning and rebranding to facilitate decisions on cooperation. The effectiveness of the existing state brand depends not only on creating an attractive external picture of the country’s positioning. Without a genuine alignment of the declared brand with the internal situation of the state, the political system as a whole, the congruent of the mental construct of the main political structures and the social environment, the brand will not be attractive to investors and the country will remain in an unstable environment.