Browsing by Author "Klama, Monika"
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Item MARKA PRODUKTU I JEJ WIZERUNEK - POJĘCIA JEDNOZNACZNE(Wydział Prawa i Administracji UAM, 1998) Klama, MonikaThis article focuses on discrepancies in brand and brand image definitions. A new definition of brand and a new non-qualifying approach to brand are proposed. Relations between brand image and factors affecting brand position are discussed. The Author also indicates that there is a certain degree of synonymity between the notion of brand and brand image.