Browsing by Author "Niklewicz, Konrad"
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Item Asserting the leadership in Brexit negotiations(Wydział Nauk Politycznych i Dziennikarstwa Uniwersytetu im. Adama Mickiewicza w Poznaniu, 2017) Niklewicz, KonradThe Brexit negotiations, by far one of the most challenging issues the European Union faced in 2017, proved to be yet another opportunity for EU institutions the European Parliament, the European Commission and the Council to engage in sort of a power game. Although all three institutions actively took part in it, the European Parliament’s involvement was the most visible and vocal. As it going to be demonstrated, the EP tried to use the Treaty’s Article 50 proceedings to reassert its position within the EU’s institutional framework. It attempted to achieve this goal through purposeful communication, hence fitting the constructivist model of political and institutional agents’ interaction. The European Parliament’s activity may also be analysed in the context of historical institutionalism, explaining Parliament’s specific behaviour: its continuous quest for more power. As the Brexit negotiations have not yet concluded by the time of writing, the author calls for further research on the topic of intra-institutional dynamics. Evidence gathered so far strongly suggest that the United Kingdom’s exit from the European Union might permanently influence the relations of power between the major EU institutions.Item EU’s pressing communication challenge(Wydział Nauk Politycznych i Dziennikarstwa UAM, 2016) Niklewicz, KonradIn order to help rebuilding popular support and trust towards the European Union, EU’s institutions need to substantially change their communication strategy. Recent political developments, especially 2016 Britain’s referendum on the EU Membership, have shown that the old model of reaching to citizens no longer meets expectations. Drawing on available data and ex-post evaluations of promotional campaigns, this article examines possible ways of enhancing the way EU connects to citizens. The paper concludes that the focus should be shifted from mediated communication to a more direct one, including massive use of online social platforms and corporate-style promotional campaigns. The EU’s own experiences confirm the efficiency of the latter.