Nowe uregulowania, działalności reklamowej w ustawodawstwie polskim
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Date
1994
Authors
Advisor
Editor
Journal Title
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Volume Title
Publisher
Wydział Prawa i Administracji UAM
Title alternative
New Polish legislation on advertising
Abstract
The new Law Against Unfair Competition of 199.8 contains several significant provisions
forming the legal framework of advertising. Apart from references to non-legal axiological norms
typical of this branch of legislation ("boni mores"), Art. 16 of t he Law, fully devoted to advertising
torts, prohibits in particular: disinforming, arousing fear, exploiting naivety, infringing privacy. In
accordance with trends in Europe, comparison is only conditionally permitted ("true information useful for customers"). The effectiveness of the new law in the marketplace will be decided by the
practice. Hitherto no judgments based on its provisions have been reported.
Description
Sponsor
Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
Keywords
Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 56, 1994, z. 2, s. 125-134