SYSTEMY MOTYWACYJNE I BODŹCOWE W PRZEDSIĘBIORSTWIE USŁUGOWYM
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Date
1999
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Wydział Prawa i Administracji UAM
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MOTIVATION AND STIMULI SYSTEM IN SERVICE SECTOR’S FIRMS
Abstract
Market competition and demand behaviour of customers do customers do require from the
employees not only to constantly deepen their skulls but also to be in some steady readiness to
modify their operating patterns. The service strategy which could be able to lead to direct stimuli
costs and to indirect „system stimuli costs” must be shaped in such a way that a service value as
recognised by a client should be bigger than costs increase, so - that this value could fully cover
direct costs of a product.
Some valuable hints in this respect are being furnished by the psychology of motivation. And
so, apart from the stimuli that do increase readiness for producing services, there are crucial
stimuli of capital importance for increasing the potential of a given service itself. It is noteworthy
that attention must be paid to possibly elastic shaping o f the stimuli system.
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny 61, 1999, z. 3-4, s. 147-169.