Zachowania konsumenckie - teoria preferencji - reklama
Date
1994
Authors
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydział Prawa i Administracji UAM
Title alternative
Consumer behaviour - the preference theory - advertising
Abstract
Ane article analyses the changes in consumer behaviour during the period of transition from
socialist -planned to market economy. Three types of consumer behaviour are distinguished: acquisition,
use, and disposal of goods. The theoretical basis of the analysis was Coombs' preference
theory. His conception was also used to indicate the dangers of inappropriate uses of advertising
regard to people with limited financial resources.
Description
Sponsor
Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
Keywords
Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 56, 1994, z. 2, s. 97-111