INTEGRATED QUALITY MANAGEMENT - KSZTAŁTOWANIE JAKOŚCI PRODUKTU TURYSTYCZNEGO W REGIONIE

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Date

1999

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Wydział Prawa i Administracji UAM

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INTEGRATED QUALITY MANAGEMENT WITH REFERENCE TO TOURISTIC PRODUCT IN A GIVEN REGION

Abstract

The aim o f the article is to get a lecturer acquainted with selected new concepts of developing tourism - the result of which is growing necessity to ameliorate the quality itself of tourist product. In this respect a concept of integrated quality management in tourist regions was discussed in the article. Particular importance of a leadership and of determinating o f tourism development strategy in a given region have been stressed. Further - premises of applying such an integrated quality management under present Polish conditions were discussed and, on this occasion, some defaults of this system have been presented.

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Citation

Ruch Prawniczy, Ekonomiczny i Socjologiczny 61, 1999, z. 3-4, s. 221-231.

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ISBN

ISSN

0035-9629

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Uniwersytet im. Adama Mickiewicza w Poznaniu
Biblioteka Uniwersytetu im. Adama Mickiewicza w Poznaniu
Ministerstwo Nauki i Szkolnictwa Wyższego