INTEGRATED QUALITY MANAGEMENT - KSZTAŁTOWANIE JAKOŚCI PRODUKTU TURYSTYCZNEGO W REGIONIE
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Date
1999
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Wydział Prawa i Administracji UAM
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INTEGRATED QUALITY MANAGEMENT WITH REFERENCE TO TOURISTIC PRODUCT IN A GIVEN REGION
Abstract
The aim o f the article is to get a lecturer acquainted with selected new concepts of developing
tourism - the result of which is growing necessity to ameliorate the quality itself of tourist product.
In this respect a concept of integrated quality management in tourist regions was discussed
in the article. Particular importance of a leadership and of determinating o f tourism development
strategy in a given region have been stressed. Further - premises of applying such an integrated
quality management under present Polish conditions were discussed and, on this occasion, some
defaults of this system have been presented.
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny 61, 1999, z. 3-4, s. 221-231.