Funkcjonalizm w teoriach marketingu
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Date
1978
Authors
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydział Prawa i Administracji UAM
Title alternative
Functionalism in Marketing Theories
Abstract
There are two important and urgent reasons for developing theoretical marketing
concepts based on Marxist methodology of social sciences:
1) a rising demand for such concepts declared by the socialist economy, 2) the attitudes of western authors to the marketing are not adequate for socialist economy and as such they cannot be accepted. The author is criticising the functional concepts developed in the theories of marketing. He is also analizing the sources of functionalism in marketing thought and proving its inconsistency with Marxist methodology of social sciences.
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Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
Keywords
Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny 40, 1978, z. 3, s. 173-187