Komunikacja interkulturowa w biznesie międzynarodowym
Loading...
Date
2012
Authors
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydział Nauk Politycznych i Dziennikarstwa UAM
Title alternative
Intercultural communication in international business
Abstract
Intercultural communication involves verbal and nonverbal messages. The communication
process is conducted not only by means of verbal messages but also by other elements
that constitute body language. This process becomes significantly more complicated when
cultural contexts are also taken into account. A message which is unambiguously understood
and interpreted by the representatives of one culture may have quite a different interpretation
in other cultures. It is therefore highly important to take cultural context into consideration
during business talks. Being ignorant of this aspect can significantly impact the results of negotiations.
Are we doomed to failure caused by cultural differentiation, then? Is the cultural
aspect of communication an insurmountable barrier? Certainly not. It is obvious in talks with
foreigners that one cannot avoid mistakes and misunderstandings resulting from the inaccurate
interpretation of words and gestures. During a time of globalization, mergers and takeovers,
intercultural communication is unavoidable. Every new intercultural dialogue brings
new experiences and reduces the risk of faux pas based on cultural differences.
Description
Sponsor
Keywords
Citation
Przegląd Politologiczny, 2012, nr 1, s. 93-106.
Seria
ISBN
ISSN
1426-8876