Die uitdaging van volhoubare groei: ‘n Perspektief op die Suid-Afrikaanse uitgewersbedryf
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Date
2007
Authors
Barnard, Riana
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Publisher
Department of Dutch and South African Studies, Faculty of English
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Abstract
The reading and buying patterns of book lovers have changed dramatically in the
past few decades. The consequences of a shrinking reading market are far-reaching. Stiff(er)competition not only influences the profitability of the industry, but also places increasing pressure on long-term prospects of sustainable growth. Radical restructuring processes that characterise publishing houses across a broad spectrum are symptomatic of the structural changes in the environment that require adaptation - a dangerous, even menacing situation. What would the broader social and cultural implications be for society if the ivilising effect of books were to fall away or be restricted to an inferior role by entertainment that is aimed solely at immediate gratification? This article aims – by way of an analysis of the Dutch industry - to identify publishing strategies that could find possible application in the South
African industry to ensure sustainable growth.
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Keywords
publishing strategy, publishing industry, shrinking reading market, stiffer competition, profitability, sustainable growth
Citation
Werkwinkel vol. 2(1), 2007, pp. 77-86