A proposal of a framework for analysis of multimodal message coherence (FAMC). Live report coherence pilot study
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Date
2014
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Wydział Neofilologii UAM w Poznaniu i Wydział Lingwistyki Stosowanej UW
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Abstract
We present an application of Framework for Analysis of Multimodal Message Coherence (FAMC)
to a pilot study on live report (LR) coherence impact on audience’s memory and impressions. The
study participants (6) were asked to watch LR with or without coherence manipulation and asked to
recall key information and unusual elements from LR. FAMC is based on the Event Indexing Model
(EIM) of message processing (Zwaan, Langston and Graesser 1995, Zwaan and Radvansky 1998, Czoska
and Kara´skiewicz in print). The framework may enable assessment of local and global coherence of a
multimodal message and provide basis for testing the impact of coherence manipulation on message
understanding.
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Keywords
multimodal messages, communication, multimodal texts, key information, message understanding
Citation
Journal of Multimodal Communication Studies, vol. 1 (1), 2014, pp. 16-22