A proposal of a framework for analysis of multimodal message coherence (FAMC). Live report coherence pilot study

Abstract

We present an application of Framework for Analysis of Multimodal Message Coherence (FAMC) to a pilot study on live report (LR) coherence impact on audience’s memory and impressions. The study participants (6) were asked to watch LR with or without coherence manipulation and asked to recall key information and unusual elements from LR. FAMC is based on the Event Indexing Model (EIM) of message processing (Zwaan, Langston and Graesser 1995, Zwaan and Radvansky 1998, Czoska and Kara´skiewicz in print). The framework may enable assessment of local and global coherence of a multimodal message and provide basis for testing the impact of coherence manipulation on message understanding.