Segmentacja rynku turystycznego i jej wpływ na handlową obsługę turystów

Abstract

The market segmentation depends on its division. The effect of such a procedure should be a better adaptation of supply to the demand. The segmentation permits to define in which way the tourism is dividing the market, and in the frame of this partition in order to perform the demarcation of the tourist market, with consideration of the chosen segmentation factors. From some means of the market division on segments, the best definition from the view-point of the tourist market, seems to be the division on demografie and sociopersonality. It's to be done on the base of empirical researches, establishing accurately the magnitude and structure of the inquired population. During the researches you may serve yourself by such statistical means, as the coefficient of convergency and the coefficient of correlation of probabilities which are simultaneously leaning* upon the descriptive statistic and economical analysis on bipartite tables.