Ondulierstab OS 76, Plattenspieler Türkis 524, Coctailstuhl Monice, Wofalor - Markennamen im Wortschatz der deutschen Sprache

Loading...
Thumbnail Image

Date

1995

Advisor

Editor

Journal Title

Journal ISSN

Volume Title

Publisher

Wydawnictwo Naukowe UAM

Title alternative

Abstract

The article is an attempt to show the tendencies in the naming of goods in the former East German industry. Seven patterns of trade-names are presented and several pragmatic and stylistic aspects of the respective information are taken into account, such as the interest of the producer and the consumer, the use of metaphor and metonymy, colloquial elements and proper nouns.

Description

Sponsor

Keywords

Citation

Studia Germanica Posnaniensia, vol. 21 (1995), s. 89-95.

Seria

ISBN

ISSN

0137-2467

DOI

Title Alternative

Rights Creative Commons

Creative Commons License

Uniwersytet im. Adama Mickiewicza w Poznaniu
Biblioteka Uniwersytetu im. Adama Mickiewicza w Poznaniu
Ministerstwo Nauki i Szkolnictwa Wyższego