Marketing w spółdzielczości rolniczej w Polsce. Podstawy i przesłanki stosowania
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Date
1994
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Publisher
Wydział Prawa i Administracji UAM
Title alternative
Marketing in Polish farming cooperatives - bases and premises for its use
Abstract
The article indicates the need to use basic marketing principles in the process of farming
cooperatives' adaptation to the current economic conditions. Whereas marketing was formed
in connection with the market behaviour of profit-oriented economic entities, a cooperative, apart
from being an economic entity, is also an association of persons. Therefore, marketing concepts
should be revised in order to be applied to cooperatives. Marketing-mix, consisting of product,
price, distribution and promotion policies should have specific features in case of cooperatives.
In addition to describing such features, the article presents the premises of the application of marketing
techniques in farming cooperatives. Finally, the importance of marketing advising is illustrated
with examples drawn from the activities of the Countryside Cooperative Foundation and
the Wielkopolska Chamber of Agriculture.
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Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 56, 1994, z. 2, s. 73-86