Новые явления в группе терминологических названий цвета в русском языке
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Date
2010
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Wydawnictwo Naukowe UAM
Title alternative
New phenomena in the group of terminological colour names in Russian
Nowe zjawiska w sferze terminologicznych nominacji barw w języku rosyjskim
Nowe zjawiska w sferze terminologicznych nominacji barw w języku rosyjskim
Abstract
The article presents an attempt at structural and semantic description of terminological colour names in Russian. The material comes from The Catalogue of Colour Names in Russian, design magazines and Internet. The names under study differ structurally. More and more often
nouns and phrases function as colour terms. One of the most important functions of the new colour terms is the advertising function. Many units are marked stylistically and emotionally.
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Citation
Studia Rossica Posnaniensia, Nr 35 (2010), s. 157-166
ISBN
978-83-232-2247-7