Przesłanki i zasady odpowiedzialności prawnej w działalności reklamowej
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Date
1990
Authors
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydział Prawa i Administracji UAM
Title alternative
Conditions and principles of liability i n advertising activity
Abstract
Polish legislation does not contain the act which would comprehenisively regulate
numerous and diversified problems connected with advertising activity.
The author distinguishes the following grounds of legal regulation of advertising
activity: 1) general principles of law and legislation, principles of social co-
-existence and constitutional norms; 2) norms contained in particular branches of
law, e.g. in civil, penal and copyright law, wich may find application in advertising
activity; 3) provisions enacted specifically for advertising activity. Besides,
three interdictions should be observed in advertising activity: an interdiction to
infringe law, to infringe accepted customs and an interdiction to disinform.
The author rejects the presumption according to which each advertising act
(irrespective of accompanying circumstances) is to express the advertiser's will
be conclude the contract of sale. Otherwise, the advertiser were always bound to
conclude such a contract under the sanction of civil-law liability.
The Polish legislator regulates legal character of advertising acts in 2 provisions.
One of them protects the interests of advertising enterprises (Art. 71 of the
Civil Code), while the other protects the interests of consumers (Art. 543 of the
Civil Code). According to Art. 71, announcements, advertisement, price-lists and
other information addressed to the public or to particular persons are, in case of
doubt, not to be considered an offer but an invitation to negotiations. In turn,
according to Art. 543, placing a priced thing on public display is to be considered
and offer to sale.
Description
Sponsor
Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
Keywords
Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 52, 1990, z. 2, s. 61-78
Seria
ISBN
ISSN
0035-9629